Achille Castiglioni, teacher during the university, said that a project must start from the observation of behaviors and get to have an identifying characteristic that defined “main component of the project”.
Today design can and must be increasingly focused on the needs of the user, “human centered design” which, also thanks to the use of recent methods such as design thinking performed with the contribution of creative thinking techniques of lateral thinking, can lead to original and innovative solutions, truly oriented towards solving problems. First of all sustainability, which in a product is played for eighty-five percent right during design phase.
Added to this is the ability to operate using “agile design” techniques, managing small and highly interdisciplinary, dynamic and proactive work teams.
Key words are therefore responsibility, but also flexibility, awareness, collaboration, multidisciplinarity and … fun.
25/01/2020 / Giornale di Brescia
Beauty and style to conquer made in Brescia living
Ziliani records an important ferment in terms of intellectual and creative professions related to the world of living. A ferment that is also transforming the industrial approach.
22/11/2019 / Alf DaFrè Videointerview
Marcello Ziliani speaks about Shift designed for Alf DaFrè
I'll explain you why we designers are so attached to the chair
"It is true that there are more chairs than asses, as Bruno Munari said, but we forget that asses are self-propelled and chairs are not. It's a bit like bees and flowers. Surely there are more flowers than bees, so each flower does its best to attract the bee. Here, the task of every well-designed chair is to attract asses, and make them feel comfortable, at ease and satisfied "
25/07/2018 / Designboom
Shift & Alf DaFrè
Marcello Ziliani and Alf DaFrè collaborate for the first time creating the "shift" collection consisting of a chair, a lounge armchair and a footrest. Marcello illustrates the delicate deconstruction of the relationship between the frame, seat and backrest, defining each element with a distinct identity
24/04/2018 / Elle Decor
A chair must have a beautiful B side
Marcello Ziliani talks about his Shift chair designed for Alf Da Fré, presented on the occasion of the 2018 Salone del Mobile, and his seating concept.
11/04/2017 / Pedrali Videointerview
Marcello Ziliani speaks about Snooze properties, sound absorption panel designed for Pedrali
10/04/2017 / Wever & Ducrè Videointerview
Rever Collection Videointerview
Marcello Ziliani talks about Rever, a collection of lamps designed for Wever & Ducrè, during Euroluce 2017.