Marcello Ziliani

Design Philosophy

Achille Castiglioni, teacher during the university, said that a project must start from the observation of behaviors and get to have an identifying characteristic that defined “main component of the project”.

Today design can and must be increasingly focused on the needs of the user, “human centered design” which, also thanks to the use of recent methods such as design thinking performed with the contribution of creative thinking techniques of lateral thinking, can lead to original and innovative solutions, truly oriented towards solving problems. First of all sustainability, which in a product is played for eighty-five percent right during design phase.

Added to this is the ability to operate using “agile design” techniques, managing small and highly interdisciplinary, dynamic and proactive work teams.

Key words are therefore responsibility, but also flexibility, awareness, collaboration, multidisciplinarity and … fun.

Interviews

29/04/2020 / Matrix 4 Design

Covid Emergency

Tips and tricks: easy, immediate and achievable solutions for everyone to solve the small problems that we face daily in the time of Coronavirus.

22/11/2019 / Alf DaFrè Videointerview

B-Side Videointerview

Marcello Ziliani speaks about Shift designed for Alf DaFrè

25/07/2018 / Designboom

Shift & Alf DaFrè

Marcello Ziliani and Alf DaFrè collaborate for the first time creating the "shift" collection consisting of a chair, a lounge armchair and a footrest. Marcello illustrates the delicate deconstruction of the relationship between the frame, seat and backrest, defining each element with a distinct identity

11/04/2017 / Pedrali Videointerview

Snooze Videointerview

Marcello Ziliani speaks about Snooze properties, sound absorption panel designed for Pedrali

10/04/2017 / Wever & Ducrè Videointerview

Rever Collection Videointerview

Marcello Ziliani talks about Rever, a collection of lamps designed for Wever & Ducrè, during Euroluce 2017.

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