Marcello Ziliani

I graduated in Architecture at Politecnico di Milano, with Achille Castiglioni as my thesis advisor and an incomparable mentor, and since then I have mainly focused on product design, with particular attention to sustainability, human centered design and agile producibility. I do not love absolutism or unshakable certainties. I prefer to speak softly and, above all, to listen. I believe that every project is a desire, a hope for flight.
Then, in reality, you end up running hard while waving your arms.
But by insisting, sometimes you do manage to glide for ten meters. And it is wonderful.

Design as responsibility, dialogue and vision.

For me, designing means responsibility. First and foremost toward people, but equally toward the environment, processes and clients. My vision is grounded in a deeply conscious idea of design, where innovation is both driver and method, not an end in itself but directed toward generating intelligent, relevant and enduring solutions.

Every project begins with listening and develops through an agile and flexible approach, capable of adapting to different contexts without ever losing coherence. People are always at the center, understood not only as end users but as part of a complex ecosystem that design has the responsibility to respect and enhance.

I like to experiment with forms and languages that move beyond passing trends, preferring solutions with personality, character and a sober, timeless elegance. My work seeks to intertwine analytical rigor and a multidisciplinary vision, aiming to bring to life objects that speak of balance, functionality and conscious innovation.

For me, design is an ethical act before it is an aesthetic one: a responsible gesture that must, even if only through incremental and subtle improvements, enhance life, generate value and promote culture.

I enjoy developing projects that incorporate elements of innovation, not as an end in itself but directed toward generating intelligent, relevant and enduring solutions.

Marcello Ziliani was born in Brescia in 1963, under the sign of Pisces. In 1988 he graduated in Architecture from Politecnico di Milano. Since then he has mainly focused on product design, developing projects in the fields of furniture, lighting, accessories, bathroom, office and early childhood, while also working in art direction, design coordination, exhibition design and communication.

Like everyone, more or less, he has set aside the minimum indispensable share of awards and recognitions, delivered lectures and workshops, served on juries and taken part in exhibitions.

Recently he received the Archiproducts Design Award in 2018, 2021 and 2023, the Big See Production Design Award in 2023, the Good Design Award in 2017 and 2019, the Iconic Award 2019 from the German Design Council, two European Product Design Awards in 2019, the Red Dot Design Award in 2020 and 2025, the German Design Award from 2020 to 2024, as well as three projects selected for the ADI Design Index.

He has signed projects for Alf Dafrè, Allibert, BBB, Bertocci, Bossini, Calligaris, Casprini, Ciacci, Ciatti, Crassevig, Creative Cables, Domitalia, Donati, Ethimo, Flex, Flou, Flos, Frascio, Geuther, Inglesina, Infiniti, ISA, Krios, Krover, Lanzini, Magis, Modo e Modo, Norda, Olympia, OMP, Opinion Ciatti, Pali, Parri, Pedrali, Pinti Inox, Progetti, Rapsel, Roche Bobois, Scab Design, Schönhuber Franchi, Sintesi, Techimpex, Vanini, VeryWood, Views International, Visentin, Wever & Ducrè, Zago.

Teaching

After several previous experiences, from 2011 to 2023 I was a lecturer at the Università degli Studi della Repubblica di San Marino, teaching the third year Product Design Studio.
Since 2023 I have been teaching a course on materials, sustainability and production techniques at ITS Academy Machina Lonati in Brescia.

My passion for teaching, conceived not with academic ambitions but as a tool in service of new generations of designers, focuses on exploring and testing effective design tools to address product design with the necessary awareness and responsibility. A discipline that can and must position itself as central within cultural, economic, social and ecological scenarios undergoing constant and profound transformation.

Fundamental tools therefore include themes related to Design Thinking and Lateral Thinking, as well as Behavioural Design, together with those essential for a correct approach to sustainability, with particular attention to product life cycle assessment methodology.
Last but not least, an indispensable design tool for me is the ability to navigate with competence and awareness the landscape of materials and production techniques commonly adopted in the field of product manufacturing, which is the primary focus of my current courses at the ITS Academy Machina Lonati.

Team

Working...

Sara

Project development, strategy, marketing

Marco

Project development, engineering, modeling

Giulio

Marketing, communication, social media

Marcello

A bit of everything

We have collaborated with

Awards

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